Home - Campbell Squared
We help you build relationships with your people, new people, and people who can make things happen.
Campbell Squared, Public Relations, Communications, Strategy, Media, Design, Maori, Iwi, Government Relations, Production, Central Government, Local Government, Media Relations, Media Training, Issues and Crisis, Social Media, Publication Design, Video Work, Branding, Settlement, Ratification Process, Keynote Speaking,
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What we do

We connect people and build reputation to help organisations achieve their goals.

Campbell Squared works by collaborating with you, so you can communicate effectively and make influential long-term connections.

We are a Tauranga-based strategic communications consultancy, working locally and throughout New Zealand.



First we listen to you. Then we ask you ‘why?’ Understanding your reason for doing something is crucial, so we can figure out what you really want to achieve. From there we create a strategy (the ‘how’) that is focused on getting those actual results. We look at alternatives (‘who, when, where’) and work with you to come up with the best plan possible.

Whakawhitiwhiti Kōrero


Finding out why something matters to you, means we can determine why it matters to other people. Your clients or members will have different needs to those of the media or Government Ministers. Together we plan your communication to reflect this – ensuring that what you say to people is the ‘stuff that matters’ specifically to them.



Connection is the key. Building and maintaining relationships is about engaging with people in a way that fosters trust and respect. We help you to tell your story effectively and we connect you with people who will help your business or organisation to grow and succeed.

Over the next couple of months, we are delighted share a series of posts titled ‘Meet the C2 Whānau’

First up, our Chief Executive and Director, Scott Campbell. Also known as a strategist and problem solver to many but most importantly, Dad to his two tamariki, Caleb and Immy.

Scott has whakapapa to Ngāti Whakaue, Ngāti Rangiwewehi, Ngāti Tūwharetoa, Ngāi te Rangi, Ngāti Pūkenga, from the Bay of Plenty region.

With over 17 years of experience in communications and broadcasting, starting his career as a 3News journalist and reporter, Scott then moved into communications and strategic advisory roles for government and corporates; Scott is sought after for his experience and calm head when it comes to strategic communications. He is a multi-award winning practitioner, who despite being a broadcaster is most happy away from the cameras.

Campbell Squared was founded in 2010, by Scott and Angela Campbell optimising their knowledge and skills to offer our clients a solutions-based communications agency specialising in strategy development, stakeholder engagement, crisis management, Māori and iwi engagement, government relations, and media engagement, as well as specialist design and video production services.

We (being Scott’s team!) are stoked to work alongside such a humble and highly regarded expert in the strategic space. Scott is guided by the words of his late Nan that “you’ve got two ears and one mouth for a reason – listen, and then talk”.

Outside of C2, Scott dreams of playing golf again, but keeps himself busy with IronMāori and long-distance triathlon, finishing 2 half-Ironmans and in training for a full Ironman in 2022. He’s a proud old boy of Te Aute College, and a supporter of the Mighty Hurricanes!

He aha te kai ō te rangatira? He Kōrero, he korero, he kōrero. What is the food of the leader? It is knowledge. It is communication.
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2 months ago

Campbell Squared Communications

A DAY to acknowledge the DAILY act of working together. Everyone is safe and welcome, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.

Kōrero mai. Kōrero atu. Mauri tū, mauri ora. Speak up. Stand together. Stop Bullying. #pinkshirtdaynz
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A simple reminder for everyone to go hard, go early. Stay strong Aotearoa, we’re in this together. ... See MoreSee Less

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Tauranga Chamber of Commerce