Blog - Campbell Squared
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Our consultant Rebecca Savory looks at new technology being used by the media, and asks: are your communications keeping up? Last month, as crowds of New Zealanders took to the streets to take part in the March for Moko, thousands of others watched on, as Facebook...

Not all media opportunities are worth it, says consultant Rebecca Savory. They say all publicity is good publicity, but is that really the case? When it comes to courting the media or long-term reputation building, at times it is best to let opportunities pass you by. Over...

Angela Campbell looks at the impact of native advertising (or sponsored content) in our media. I usually enjoy reading the Sunday Star Times Sunday magazine. It offers interesting, relevant stories and a bit of light relief from the (often depressing) news coverage during the week. Last...

Happy Anniversary Waikato-Tainui. It's been twenty years since the then-Prime Minister, Jim Bolger, and Te Arikinui Dame Te Atairangikaahu put pen to paper on the Waikato Raupatu Deed of Settlement. While the Iwi has had its moments over the years, they've ultimately had huge success – taking...

We look at Twitter's risks and opportunities. The perils of Twitter were highlighted once again with the BBC's recent, unexpected, and untrue (please don't make this go viral for the wrong reasons) announcement of the Queen's death. I have to be honest. I did think "thank goodness...