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One week after Melania Trump's speech made international headlines, our consultant Victoria Bruce looks at how to be creative, without being a copycat. Unless you have been hiding under a rock over the past week, it was hard to miss the giant political gaff that was...

Our consultant Rebecca Savory looks at new technology being used by the media, and asks: are your communications keeping up? Last month, as crowds of New Zealanders took to the streets to take part in the March for Moko, thousands of others watched on, as Facebook...

Not all media opportunities are worth it, says consultant Rebecca Savory. They say all publicity is good publicity, but is that really the case? When it comes to courting the media or long-term reputation building, at times it is best to let opportunities pass you by. Over...

Angela Campbell looks at the impact of native advertising (or sponsored content) in our media. I usually enjoy reading the Sunday Star Times Sunday magazine. It offers interesting, relevant stories and a bit of light relief from the (often depressing) news coverage during the week. Last...