It’s Māori language week, whānau! Did you know Māori Language week has been celebrated each year since 1975? It’s a time for us all to celebrate, promote and encourage te reo Māori in our organisations, with our friends, and at home. Each day provides us with opportunities to choose...
For the third year running, Campbell Squared (C2) has been recognised as the Large PR Consultancy of the Year at the Public Relations Institute of New Zealand (PRINZ) Awards. Our team was honoured to receive this award at the recent PRINZ Awards ceremony, which was...
The real MVP of the Silver Ferns win wasn’t on the court (and it’s not the coach). It’s one of those days when you’re particularly proud to be a New Zealander. The Silver Ferns are Netball World Cup Champions. Whether you’re a die-hard fan, looking for something to...
At C2, we’re regularly helping our clients navigate issues and we encourage them to have a plan in place, should a situation arise. As one of our Senior Consultants, Kerri Jones, discovered last weekend - whether it’s a major organisational issue or a personal incident –...
Birthday boy/Media and Content Consultant Sam Ackerman discusses last night's historic Black Caps win Wherever you are – in the office, the bus, your local – look around. You’ll be able to pick them – maybe you’re one of them. The ones with the glazed over...
Scott Campbell is joined by Verity Johnson to discuss a range of topics from food insecurity to multi-level marketing schemes and millennials in the work place. You can hear more of Scott on the panel here. ...
There are many instances when you’ll hear negative discussions and news coverage about the internet and social media in particular. Positive news stories are far less frequent, but this week the online community in the Bay of Plenty did something special for a very valued member of the community....
Our Media and Content Consultant, Sam Ackerman, spotlights this week's positive news story. For all its pitfalls, social media still has the ability to put a smile on your face, a bounce in your step and cause your heart to swell. Those feel-good stories that get shared to your timeline...
When you think about the brands, companies or organisations you are most loyal to, what is it about them that makes you keep going back? Is it the service they provide? How their product makes you feel? Or, is it more than that? A deeper...
On Sunday, Prime Minister Bill English revealed his Cabinet in a reshuffle that not only announced his line-up, but also his approach to change. English has stuck with the model that has served him best, incrementalism. He is a conservative after all – some change...