Last week Facebook announced two major changes to their algorithm that will greatly impact the source and type of content displayed to users browsing the platform. Over the years we’ve seen Facebook’s News Feed chop and change so much that it can actually be difficult for Facebook marketers...
Josh Ogilvy our Social Media Consultant looks at how social media was the downfall of Israel Folau Last week we featured a wonderful story doing the rounds on social media. This week we’re looking at a controversial story stemming from certain tweets, from a certain high-profile rugby...
Image by pixel2013 from Pixabay Social media consultant Josh Ogilvy discusses the rise of voice cloning and its potential impact on us all. The term “fake news” has been popularised by US President Donald Trump, in many instances to dispel real news. However, in recent times the public has...
Our Digital & Media Consultant, Corrie Taylor, compares apple tarts with algorithms to find a recipe fit for Facebook success. After weeks of fan-girling over MasterChef Australia, I have come to the conclusion that cooking is a lot like social media. Stay with me… If my favourite...
In response to criticism favouring content that just gets ‘likes,’ Facebook has announced its new objective: to make social interactions ‘more meaningful’. Senior Consultant Jessica Cushing takes a look at the latest changes and what they could mean for users. Currently Facebook is testing a series...
This week Twitter revealed a new 280 character limit for tweets, or its own death knell, depending on who you believe. Senior Consultant / Twitter curmudgeon Richard Irvine asks if reports of Twitter's death have been greatly exaggerated, and looks at how it fits best in...
Our senior consultant Richard Irvine runs his eye over the week's online kōrero and picks out the best bits. Arguably, every week is Te Wiki o Te Reo Māori online. Our indigenous language is an integral part of our online kōrero, but this week saw an explosion of Reo...