Channeling the summer heat into your communications - Campbell Squared
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Channeling the summer heat into your communications

The office air conditioning might be on again, but it’s hard to ignore the soaring temperatures outside. Sunlight is probably bouncing off your computer screen, and you’re probably reminiscing about the joys of summer holidays even though you’re in the throes of the working year once again.

It may be easy to walk down memory lane this week with your colleagues. But it also might be time you turn the heat up on your communications strategy for 2022. There are plenty of hot tools you might want to consider as the ball gets rolling on the working year.

You might want to look back before you start moving forward. There is no time like the present to review the year that was. You’re feeling refreshed after a break and a few sea dips. You will have a clear mind, and the opportunity to critically evaluate what did or didn’t work and think about what you might like to try this year.

If you did review 2021 in 2021, it is always worth checking what conclusions you came to again. Be sure your future considers your past as you build on your own successes.

If you decide you want to improve your social media engagement and post more frequently, there are a few tools and tricks you may want to consider.

Making a content plan is one simple and effective trick. It’s okay to leave some blanks for later in the year and fill those in as time goes by, but it’s a great place to start. Drawing up a calendar and marking where you might share content and across what platforms will keep you on track and keep your stakeholders engaged.

Remember: not every post has to sell something, but every post should have value. For example, if your target audience is your local community, you might want to acknowledge holidays of significance. If your target audience is foodies, how about sharing a favourite recipe?

If you’ve got a good news story to share (or four), and you want to boost your media profile this year, you might want to think about what you can add to your media releases.

Adding another element, such as video, can support multi-media journalists to tell your story with more than just words. In an increasingly digital world, short videos can attract the eyes which have inevitably returned to work desktops.

Keeping it simple is also crucial. There are always so many moving parts, particularly for journalists, with the news agenda changing rapidly. If you can get your point across concisely, you may get cut-through before a ‘breaking news’ banner draws a reporter’s attention away.

It’s also important to note: no communications tools are effective without an audience, or stakeholders.

You have two ears and one mouth for a reason; it is more important to listen than it is to speak. Make sure whatever tools or tricks you’ve got up your sleeve this year take your key stakeholders and their needs into account.

If you have other goals, or if you would like some support to reach them, get in touch with the C2 tīma. We would love to help you make 2022 your best year yet.