Fonterra's Feel Good Story - Campbell Squared
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Fonterra’s Feel Good Story

Our Media and Content Consultant, Sam Ackerman, spotlights this week’s positive news story.

For all its pitfalls, social media still has the ability to put a smile on your face, a bounce in your step and cause your heart to swell.

Those feel-good stories that get shared to your timeline that help restore a little bit of faith in humanity.

One of the most touching stories currently doing the rounds right now is a great video from Radio NZ’s First Up, with host Indira Stewart telling the story of how Fonterra changed the milk tanker schedule of an entire district to fit alongside the schedule of their number one fan.

Andrew Oliver has Fryns-Aftimos syndrome, an extremely rare condition that among many symtoms, means the 35-year old has the mental age of a 6-year-old. Andy wouldn’t go to bed before the tankers came, so Fonterra moved their entire schedule around to make things work for Andy and his family.

Well done to Fonterra for such a classy move.  It’s a great story to hear and to be told.

It’s already been shared thousands of times and has hundreds of thousands of views in the first 24 hours.

The thing is, every organisation has these stories in-house. Well, at least all the good ones do.

Fonterra have known Andy and about his condition for 15 years.  This would have been part of the internal folklore, something new staff hear about before they get to experience it.

There are these special yarns sitting there, just waiting to be told. This could easily have been dismissed as no big deal, just something that’s taken for granted and part of the fabric of a company’s values.

But it is a big deal. 

The world is a better place for Fonterra’s actions and our day is better because we know about it. It’s a scenario where everybody wins.

So take a step back and think to yourself – do I have the opportunity to promote my business AND make the world a better place? The answer could be right in front of you.

You just need to know where to look.