How Facebook's algorithm change could affect you - Campbell Squared
Josh Ogilvy looks at how Facebook's latest algorithm change will impact users and Page managers.
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Facebook

24 May How Facebook’s algorithm change could affect you

Posted at 14:02h in Communications, Digital by

Last week Facebook announced two major changes to their algorithm that will greatly impact the source and type of content displayed to users browsing the platform.

Over the years we’ve seen Facebook’s News Feed chop and change so much that it can actually be difficult for Facebook marketers to keep on top of all the changes. These latest alterations to the algorithm are going to present some interesting challenges as Newsfeeds will now be displaying content from ‘friends and family’ more prominently than content from Pages.

Does that mean Pages are going to struggle to reach their audience? Well the answer, as always, is that it depends. Facebook’s second change to their News Feed algorithm is one that favours quality content over content that more resembles click-bait or spam.

Posts containing links that are not deemed useful to users and have poor engagement will have their reach reduced by the Facebook algorithm. Any Page that is not careful about the type of content they post and how relevant it is could see a steep decline in engagement.

How will this impact your Page?

Facebook has said these changes will not impact Pages. I think it’s safe to say that’s not the case here. However, the impact could be a positive one for your Page if you focus on sharing quality content relevant to your audience, as the clutter from other lower quality Pages will be cleared from people’s News Feeds, allowing your posts to feature more prominently.

There’s no reason to panic unless you can see your reach and engagement metrics dwindling. In which case, you may want to adjust your approach and evaluate the quality of your content.