Strategic communications - Campbell Squared
We help you build relationships with your people, new people, and people who can make things happen.
Campbell Squared, Public Relations, Communications, Strategy, Media, Design, Maori, Iwi, Government Relations, Production, Central Government, Local Government, Media Relations, Media Training, Issues and Crisis, Social Media, Publication Design, Video Work, Branding, Settlement, Ratification Process, Keynote Speaking,
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Strategic communications

We have worked with some of the largest companies and government departments in Aotearoa, developing strategies and creating high quality plans for high-profile public campaigns. We also thrive on working with small to medium businesses and Māori organisations who are growing or re-building their reputation. We don’t produce 50-page communications plans that will sit gathering dust. Instead we work closely with you to create practical and concise plans for your specific situation.

Stakeholder engagement & support

We understand how to use our networks and operate strategically behind the scenes to get results. We are well connected in the political world, with Ministers, MPs, local body politicians, iwi leaders and mana whenua, officials and interest groups. We use our unique networks to gain insights and influence strategy. Our understanding of Māori communications and engagement is unsurpassed in the Aotearoa communications industry. We are the go-to agency for corporates and iwi alike, to weave together mainstream and Māori viewpoints and facilitate strong working relationships to achieve desired outcomes.

Internal communication and change management plans

Internal communications tend to be operations-focused, rather than people-focused and this can result in a disconnect between external perceptions versus the reality. A well-established internal communications programme boosts culture and is vital for keeping staff informed, reassured, connected and motivated and it also makes it easier to pivot during a crisis. We can support you to develop tailored, transparent and timely internal communications and strategies with your employees at the heart.

Re-branding / re-positioning

It is said that change is the only constant – we understand this and are well-equipped to work in both the proactive and reactive spaces. Sometimes change brings a new outlook and requires a pivot in thinking and the narrative to take your stakeholders on the new path. We can work with you to navigate unchartered waters, bringing fresh thinking to your strategy, brand narrative or political/market positioning.

Social media and digital strategy

Social media is ever evolving and is an effective way to quickly communicate with external audiences but there is also a growing public expectation on businesses to be transparent. It is therefore critical that you consider the role of online platforms in your communications and resource needed for effective monitoring. We can provide you with a better understanding of key opportunities, and the most worthwhile online tools available, then devise strategic content plans that will build your online voice. We can also be your eyes and ears, scanning for insights and sentiment about your business across busy social platforms.

Corporate communications: annual reports, speeches, newsletters, presentations

We produce a full suite of communications material through our team of specialists in design, video production, website development and animation.

Find out more about what we offer