When you think about the brands, companies or organisations you are most loyal to, what is it about them that makes you keep going back? Is it the service they provide? How their product makes you feel? Or, is it more than that? A deeper...
On Sunday, Prime Minister Bill English revealed his Cabinet in a reshuffle that not only announced his line-up, but also his approach to change. English has stuck with the model that has served him best, incrementalism. He is a conservative after all – some change...
Our Government Relations Consultant, Lindsay Faris, takes a closer look at the political developments of the last few days. With a new leader about to be elected by the National caucus, Labour's Andrew Little considering a re-shuffle with Michael Wood joining the fold (post their conclusive...
We agree - Tauranga is the best place to live, work and play! TV3's Amanda Gillies profiled Tauranga for the third part of Story's regional series - and visited Campbell Squared to chat about why many of us have moved from Auckland to the beautiful Bay...
School-up on social media risks with our expert Jamie Bell Based on current New Zealand copyright law, you can be taken to court for "re-gramming" (re-posting an Instagram post), but sharing the Herald's article on Facebook is okay, in fact encouraged… Social media is full of the...
Political Panel Mihingarangi Forbes talks politics with Scott Campbell and Chris Trotter on The Hui - TV3's investigative current affairs programme. If you missed the show, watch here on 3Now The Hui Political Panel...
One week after Melania Trump's speech made international headlines, our consultant Victoria Bruce looks at how to be creative, without being a copycat. Unless you have been hiding under a rock over the past week, it was hard to miss the giant political gaff that was...
Our consultant Rebecca Savory looks at new technology being used by the media, and asks: are your communications keeping up? Last month, as crowds of New Zealanders took to the streets to take part in the March for Moko, thousands of others watched on, as Facebook...
Not all media opportunities are worth it, says consultant Rebecca Savory. They say all publicity is good publicity, but is that really the case? When it comes to courting the media or long-term reputation building, at times it is best to let opportunities pass you by. Over...
Angela Campbell looks at the impact of native advertising (or sponsored content) in our media. I usually enjoy reading the Sunday Star Times Sunday magazine. It offers interesting, relevant stories and a bit of light relief from the (often depressing) news coverage during the week. Last...