Our Digital & Media Consultant, Corrie Taylor, compares apple tarts with algorithms to find a recipe fit for Facebook success. After weeks of fan-girling over MasterChef Australia, I have come to the conclusion that cooking is a lot like social media. Stay with me… If my favourite...
Our Senior Consultant, Yannis Naumann, tries to explain the current New Zealand political environment to his daughter via a totally fictitious night-time story. Once upon a time in a village far away, lived a very popular Queen. Her name was Jacinda-rella and she was known as the...
Today signals the start of Matariki – our Māori New Year. This calls for celebration amongst iwi, hapū and communities across Aotearoa. But what does it actually mean? Senior Consultant Ariane Adam gives us her perspective on this special celebration, and how it brings together acknowledgments...
In response to criticism favouring content that just gets ‘likes,’ Facebook has announced its new objective: to make social interactions ‘more meaningful’. Senior Consultant Jessica Cushing takes a look at the latest changes and what they could mean for users. Currently Facebook is testing a series...
Our senior consultant Yannis Naumann assesses the Labour-New Zealand First-Green Party Government’s first Budget, delivered by Finance Minister Grant Robertson. The clue was in the branding really – white with just a sliver of red. At an aesthetic level, Budget 2018 certainly doesn’t suggest Labour were banking...
With Bill English confirming he’ll step down as leader of the National Party, our Senior Consultant (and unashamed G.O.T fan) Yannis Naumann ponders the forthcoming war for the role of Leader of the Opposition. “Are you afraid? Good, you should be. You’re in the Great Game...